March 23rd, 2012
Jennifer Web Design Tags, , , ,

Using Pinterest to Advance your Business

How can Pinterest help my business? What many people don’t realize is that Pinterest can have a direct result on your business. By developing your own unique pinboard, other companies will take notice and they can take pictures from your board and post to their own. It is another form of marketing to consider when promoting different products.

For instance, perhaps your company is not one that would immediately catch a consumer’s eye. By creating a pinboard, you can make it more aesthetically pleasing by including pictures and vamping up what may have been more bland information.

Some companies have also encouraged customers to post items they want, and to tag those items with a phrase unique to their business so that they can identify customers from their pinboard posts.

Another way to market to a certain demographic is to create a board with pictures targeted specifically to them. Say you were a clothing store targeting younger women, you could create a board of “What to Wear” and pin numerous articles of clothing that your store sells as a way to entice those consumers.

Pinterest essentially presents material in a very appealing way. No matter what you are looking for, the whole point of Pinterest is to create beautiful pinboards for people to admire. It is a great way of taking possibly a more conservative, or quiet company and styling it in a way that people find more appealing.