April 27th, 2013
Jennifer Web Design Tags, , , ,

Search Engine Optimization and your Website

One of the questions that clients ask us most frequently is whether they need search engine optimization (SEO) or rather, what exactly it is and how does it work. SEO is the art of engineering the content of your website to achieve high ranking in Google, Yahoo, and Bing. It is an important tool in the success of your website. High ranking in search engines can help with higher website traffic which in turn helps your business gain exposure.

Search Engine Optimization is defined as, “the process of affecting the visibility of a website or a web page in a search engine’s “natural” or organic search results.” The goal of SEO is to have a website show up on the first page when visitors type in specific keywords or keyword phrases that pertain to your website’s content.

How does Search Engine Optimization work? When you search for something in a search engine, it quickly scans through all of websites in it’s data base (billions of websites)and picks out the websites that it thinks are most relevant to your search phrase. SEO is the manipulation of the content on your website to have the search engines recognize that your website is most relevant to what a person is searching for. Optimizing a website involves a variety of factors including website content, HTML, and associated coding to increase the relevance to specific keywords. The way search engines choose to rank these factors is ever-evolving. This is why it is a great idea to work with a company like Jennifer Web Design, who stays up to date with the latest SEO trends.

Now that you have a little background information on what SEO is, here are some reasons you should work to optimize your website.

High Rankings in Search Engines

As mentioned previously, this is the main reason behind SEO. You want your website to show up on the first page of their search to maximize the chances for it to be viewed. Remember – the higher the ranking, the more traffic your website receives and the more business your company can get from online referrals.

Enhances your Popularity and Brings Awareness to your Website

SEO helps you to attract more people to your website, bringing awareness of your brand to a wider audience. SEO strategies include press releases, blogs, images, forums and newsfeeds for generating back links. Social media is another asset to SEO.

Creates Content and Graphics that are Unique to You

SEO experts create keyword rich content that will be reliable for years to come. The same can be said for images and videos. Expert coding, video embedding and graphic design all come together to help promote your online presence.

As time goes on, SEO is will continue to become more commonplace – the sooner you start optimizing the better.

We take a hands on approach to SEO for our clients and pride ourselves in our dedication to staying on top of the most recent SEO trends and applying them to our SEO clients’ websites. Do you currently have any SEO tactics in place? Is it something you’re thinking about implementing soon? We have already had an influx of clients ask us for help when it comes to optimizing their websites, now it’s your turn! Please do not hesitate to reach out to Jennifer Web Design as we are more than happy to assist you in all of your SEO related needs. For a free consultation give us a call at 702-823-1103, or email us at info@jenniferwebdesign.com.