May 25th, 2012
Jennifer Web Design Tags, , , , , ,

Recovering from the Google Panda and Penguin Updates

What do the Google Search Panda and Penguin Updates Mean for my Website?

Two new updates have recently been introduced for Google Search and they impact those of us who own websites. As a way for Google to help rank web pages in its search index, the Panda and Penguin updates were released and tweaked multiple times. The Google Panda update was introduced in early 2011, as a way to improve the quality of the websites in the search index. A little over a year later, the Penguin update was released. However, the two both serve two different functions. While Google Panda was designed to discover low quality content on the web, Penguin was designed to remove websites that used Web Spam to get higher Google rankings.

What is web spam? Basically there are two types of web spam; on-page web spam and off-page web spam. On page refers to keyword stuffing and writing text for search engines and not people. You’ve seen these types of pages before…  they aren’t very pretty.  Off-page spam deals mostly with link schemes that raise a pages PageRank in a non-organic way.

It is important to know that both Panda and Penguin are automated filters. They are not meant to penalize websites, but rather monitor the rankings of websites based on their content and marketing methods, and rank them accordingly.  If your site has been targeted by Panda or Penguin and demoted there are ways for it to be recovered, but it can be take time.

If your site was targeted by a Google Panda update then your content is not meeting Google’s standards. Perhaps your verbiage is repetitive, or of little value to your site, therefore you must clean up your sites text and make it more “human.” In order to get back into the good graces of Google, you need to delete any content that is of low quality and create new pages with strong content. You also must make sure that your content is not repetitive. Google now has the ability to tell when two articles are basically conveying the same point but using different keywords to make them seem different. Make sure all content is unique and written for real people and not robots.

The Google Penguin update has more to do with low quality links. Low quality links include free-for-all directories, forum profile links and blog comments that link back to your website. This technique was used for years by SEO professionals (and not-so-professionals) to create back links.  Many times these links were created using automated software, allowing someone to create thousands of links in a day for a site.  If a site were to naturally acquire links it would be around 1-2 per day. Google clearly has shown that they are looking for more relevant links and less spammy links.

It is important to be well informed when creating your website to make sure that you are not in jeopardy of violating the standards that Google presents.   Do you think the content on your website meets the standards of Google, or does it need some work? Jennifer Web Design will be pleased to answer any further questions you may have, just give us a call for a free consultation at 702-880-9565, or email us at info@jenniferwebdesign.com.