May 9th, 2012
Jennifer Web Design Tags

How to Protect your Domain

Having a website for your business is about as commonplace as having a landline phone number these days. The internet plays an intricate role in the success of businesses, but with that said, there is much to learn about the web, and it is important to be properly informed.
The internet, like with anything, has its downfalls. “Hijackers” and “cyber-squatters” are the two primary things to be concerned about when talking about your business domain. Both of these can be a thorn in the side of many website owners. The best tactic is to make sure that you are well aware of what it takes to own a domain and that you take the proper precautions to make sure you don’t lose your business name to malicious individuals.
When people “hijack” a domain, they wait for your Domain to expire and snatch it up when you aren’t paying attention. It is extremely important that you keep your information up to date with your registrar, and frequently check your records to make sure your registration is up to date.
A “cyber-squat” is someone that registers your business name before you can, or someone who registers a slight variation of a popular site in the hopes that they will receive added traffic from people who misspell a URL. It is not that uncommon for a competitor to register a close variation of your domain name in an effort to divert your customers to their site.
Here are some steps to take to prevent these individuals from doing bad things…

Place a Registrar Lock on your Domain

This allows you to lock your domain record at the registry level. Therefore your domain cannot be transferred, modified, or deleted by a third party. A registrar lock is extremely helpful in protecting your name against unauthorized transfers and hijacking.

Record Domain Ownership

The domain information that is registered is the ownership information. So that means that you want the domain to be registered by senior management or the company. It also helps to have more than one name on the registration so that if any changes occur, both parties are notified. It is also crucial that you do NOT let your domain expire. If a domain expires and a registrar deems it valuable, they could keep it for themselves. Therefore you may pay money to buy back your own name.

Buy Variations of Domain Name

It may be worth it to purchase variations of your domain name. Say for instance your domain name is made up of more than one word; consider registering hyphens, or singular and plural versions of your domain. It’s also smart to register any possible misspellings of your name, if you know people often misspell your URL, register those words.

Buy Your Domain Name for Several Years

You can register your domain for multiple years, if you are a confident Business Person, you should. Register the main domain for as many years as you can. That way you don’t need to worry about it getting away from you.

While owning a website can seem overwhelming at times, there are steps you can take to make sure your website is safe. Do you have concerns about domain security? Jennifer Web Design can help make sure that your domain is protected. Give us a call today at 702-823-1103, or email us at info@jenniferwebdesign.com. You can always register your domain using the domain registration portal on our site.