March 11th, 2013
Jennifer Web Design Tags, , , , , ,

How to Keep your Website Current

You’ve created your website, it looks great, and you’re ready to rock n’ roll. While that may be the case for a year or two, the web evolves exceptionally quickly, and before you know it that shiny new website it going to need a tune up. In the website world, a site from three years ago can often look as though it was created ten years ago. That is why continuous maintenance is always needed.

Staying Current for Search Engines

It’s important to keep in mind that search engines like updated websites. People forget that a search engine will keep track of how often your website is updated, so fresh content is always noticed. The better you are about updating your website, the better chance you will have at having a high ranking, and the easier it will be for people to find you on the web. Take for instance the implementation of a blog. Perhaps a few years ago, a blog wasn’t something you would have considered. However, being how popular they have become, it’s often a wise choice to incorporate them when thinking about updating your site. It’s also a smart choice because search engines pick up a lot from blogs. If a blog is kept up to date and managed well, it can be a great place to develop content with rich keywords that search engines will pick up on.

Ensuring your Viewers Return

It is also good to keep your viewers in mind. You want to keep them coming back. In order to accomplish this, you need to keep them interested. The more you update your verbiage or change out your photos, the more inclined they’re going to be to come back. People like to see new content. Nothing is more boring than visiting a site that hasn’t changed in years. As the time evolves, so do people, and it works in your best interest to follow suit with your website. You want to provide viewers with the most up to date news about your company and keep them engaged.

Keeping it Modern

While it’s helpful to always keep your customers informed with the most current content, it also helps to have a current look.  You wouldn’t want people to think your company is old or outdated, so you shouldn’t let them think that about your website either. Keep the look fresh and modern and true to the time you are living in. It doesn’t help your customer to have a website that looked and functioned well in 1995. Make sure it looks aesthetically pleasing and that it is user friendly so that your clients can navigate easily and quickly.

Updating your website does not have to mean a complete overhaul of your website. There are a lot of little things that you can do to ensure that your website is always up to date. It may be just simple, little things such as keeping a blog up to date or updating the news section of your website. Perhaps you might gauge a viewer’s attention by announcing special offers or discounts. It’s all about keeping your viewers’ attention and making sure they return.

How current is your website? Are you ready to make some adjustments? Jennifer Web Design is experienced in helping clients to update their websites. If you are interested, do not hesitate to give us a call at 702.823.1103, or email us at info@jenniferwebdesign.com.