April 19th, 2012
Jennifer Web Design Tags, , , ,

How Being a Blog Expert can help your Business

You’ve started writing a blog for your business, but now comes the part of getting people to actually read it. You don’t want your material to be lost amongst the millions of other blogs out there, so what do you do? You become the expert. You make it so that every other blog is incompetent to your own. How do you do that?

First off, you need to concentrate on what it is exactly you want your blog to convey, and then drive home that point. Think about the common questions you get asked, and become an expert on those. Make yourself available to your readers and keep your content relevant. Nothing is worse than visiting a blog that is not regularly updated.

Take for instance, if you were running a sports blog for a publication. I recently moved from the east coast to the west coast, but I am still very much a fan of NY sports. With the time difference and the change in conferences, it is extremely difficult to catch games regularly. However, there is a go to blog that I read for all of the most recent updates for every game. Not only are there full recaps immediately after every game, but the author also tweets throughout each game (another reason that keeping up with your Twitter is useful). Social media and blogging go hand in hand, and followers will trickle from one to the other if they become engaged in what you have to say.

This sports blog is revered as one of the best because the publisher has become an expert in his field, and in doing so, he has boosted readership for the whole publication. He asks some of the best interview questions from the players and provides his readers with great access to the sport. This blogger is also readily available for reader feedback. It is helpful for the reader to feel as equally engaged as the author. You want your author to be an expert; why else would you continue to read the blog if you felt the information you were receiving was not up to par? Readers will keep coming back if you give them constant information that is presented to them in an interesting light. In terms of dealing with sports blogs, you have to think about what fans would want. They want to hear from players. They want quotes, and highlights and that access that they can’t obtain on their own. It is the author’s responsibility to portray that information to the reader consistently.

However, whether dealing with sports, or art, or a landscaping blog, you must put yourself in your readers’ shoes. If you were coming to this blog as an outsider, what would you want to know? Your material must be definitive. You are the end all, be all, of blog writing on that specific subject.

So how can you improve your blog? Are you presenting material in a way that is interesting to your readers? As always, Jennifer Web Design can help with any of these questions and more. Give us a call today at 702-880-9565 or email us at info@jenniferwebdesign.com, and let us assist you in taking your blog to the next level.