Don’t worry – I can’t remember the last time I used it either.

Studies show that 85% of people use the internet to find a new business.  Studies also show that 80% of people that use the internet to search for businesses using Google, Yahoo, or Bing only look at the first page of Search Results.  Basically, that means if your business does not have a presence on the first page…  you don’t exist.

Search Engine Optimization is the methods that are utilized to get your business listed on the front page of Google, Yahoo, and Bing.  These methods have changed drastically over the last year, and if you haven’t been keeping up with the new trends you have probably seen your site drop in the rankings.  NOW is the time to re-invest in your business and get up in the rankings.

At Jennifer Web Design, we track the latest changes and the latest techniques in Search Engine Optimization.  Ranking high for your keyword phrases is our mission.  AND with our new pricing structure:

You only pay if we are successful!

We have created a new Search Engine Optimization (SEO) plan that only costs you money if we are successful in our efforts.  Yes – we are that confident that we can rank your website high in the rankings.

We only use completely ethical techniques and keep you updated on a weekly basis as to what we are doing and what we will be doing.

Contact us today to learn more.  Our initial consultations and assessments are always free.  If you want to learn how your site can capture the traffic that you have been missing -  call us at 702-880-9565.

Personally, I’ve been playing with the beta for a little bit, and it’s been pretty non intrusive.  When I remember to do it, it’s nice to spread the word about sites and businesses I like.

From a Search Engine Optimization standpoint it doesn’t seem as though Google intends to make this a factor in organic rankings, as the system is somewhat easy to game.  Though it appears Google is taking steps to assure that the results are authentic.  However, dependent upon how Google starts displaying the results it could start to hog up some valuable real estate on the search results page.  Boiled down, this is Google’s answer to the Facebook “like” button.

Do we think it is important?  Absolutely, and you should probably contact us or your web designer to get it up on your site as soon as possible.  These types of things tend to benefit the early adopters if they catch on, and I would not dismiss this as Buzz 2.0.

What are your thoughts?

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Twitter: @JWDMC

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or by good old email

Bodyheat Tanning opened it’s doors in 1997.  The primary reason for opening was that they couldn’t find a tanning salon with consistency in performance. Other salon’s beds were small and they didn’t feel like the value was there to make Customers return.

They now offer a wide range of tanning services to Las Vegas Customers in their 13 locations.

The website includes the custom Jenny CMS (Content Management System) which enables the client to easily make changes to the website without having to wait.  It also has some pretty cool Flash animation elements.

Jennifer Web Design Las Vegas is proud to have Bodyheat Tanning as a client, and encourage you to check out their redesigned website.

This video from Google discusses the use of Meta Tags in Search Engine Optimization (SEO).  In a nutshell (if you don’t want to watch the guy in the Panda Shirt), Google does not look at the hidden meta keywords in the code on the “backside” of your web page.  Not a surprise to most SEO professionals, but still refreshing to see Google admit it so openly.

Often I meet with Clients who have been led to believe that if you put “magic words” in the code you will automatically leap to the top of Google’s rankings.  This is absolutely not true, and Google has admitted (see video) that they don’t even look at those words.

Does this mean that you shouldn’t use the keywords tag?

No.  There is a belief that Yahoo! and Bing probably do use the keywords tag, and that they base some ranking upon the words that are used.  Additionally there are quite a few other Search Engines out there that shouldn’t be ignored entirely.  It is likely that they use the keywords tag.  The Keywords meta tag should not be ignored, but it also shouldn’t keep you up until 3am pouring over different keywords.

There are over 200 different ranking parameters that Google uses to decide where a page is going to show up in the rankings, and most of those have to do with the things that you can actually see on the page.  Content is king.  If you have good relevant content organized and coded correctly and presented to the search engine spiders in a coherent method…  you will rank.

Having a SEO professional review and fix your website will help immensely.  Especially if your website was originally designed with the belief that the keywords meta tag was the golden egg.

Jennifer Web Design offers free initial consultation (including reports) on your Search Engine Optimization, and the price to optimize your site is probably a lot less than you think.  Give us a call today at 702-880-9565 to discuss the options that are available to you, or e-mail me at ben@jwdmc.com.  I’ll be happy to sit down with you over a cup of yummy coffee and come up with a game plan to take your ranking to the next level.