It seems like we’re talking about the stone age when thinking back to when this was not an option. I for one don’t know what I would do without internet on my phone. To be honest, I use my iPhone more than I do my laptop because of its convenience. And with this becoming the standard for several smart phone users, the need for more convenient websites became a necessity. Phones needed a simpler designed website that was easier to access, and from that idea the mobile site was born.

Nowadays practically every website has a compatible mobile website that people can get to quickly on their phones. When people are rushing around throughout their day to day activities, they need an easy way to get information. When you are in a pinch, the last thing you want to do is wait around for a website to load. That is precisely why many of these sites are more simply designed, less graphics and fewer words. It allows the reader to get to the heart of the site and quickly get the most pertinent information.

How many of us have been driving somewhere, or walking down a crowded city block and can not seem to find the business we are looking for? If this business has taken advantage of creating a mobile friendly site, our job just got a whole lot easier. Not only do these sites have few words so you aren’t searching for contact information for an hour, but often they use the click to call button so that when you highlight the number it gives you the option of automatically calling that business. For anyone who has ever Googled something on their phone, you know how incredibly important these tiny little additions can be.

Unlike when you sit at home with your laptop, when you are on your phone it is generally not for leisurely web surfing. People want instant information from their smart phones, and this means that the layout needs to be simple. It is important that your business is not alienating clients by frustrating them with slow loading sites meant for computers. The point of a website is to raise awareness about your business, and in order to do so you need site traffic. Therefore, you want happy customers who can access your site easily. There is nothing that frustrates me more then when a site won’t load properly because it is not mobile friendly. Unfortunately for your business, you may have just lost a customer. I think the same can be said for thousands of mobile users; we want reliability. It is why mobile sites are so vital to businesses.

It is widely reported that by 2015 more people will access the internet from their phones than from computers. That is a crazy statistic to think about, but one that is not far off. Only a few short years ago, smart phones were not even a part of our everyday lives, and now they are practically our largest go to internet source. This speaks volumes to the importance of making sure your business is on board the mobile website train. So, does your company have a mobile website, and how can we help to better that website to keep your customers pleased?

Personally, I’ve been playing with the beta for a little bit, and it’s been pretty non intrusive.  When I remember to do it, it’s nice to spread the word about sites and businesses I like.

From a Search Engine Optimization standpoint it doesn’t seem as though Google intends to make this a factor in organic rankings, as the system is somewhat easy to game.  Though it appears Google is taking steps to assure that the results are authentic.  However, dependent upon how Google starts displaying the results it could start to hog up some valuable real estate on the search results page.  Boiled down, this is Google’s answer to the Facebook “like” button.

Do we think it is important?  Absolutely, and you should probably contact us or your web designer to get it up on your site as soon as possible.  These types of things tend to benefit the early adopters if they catch on, and I would not dismiss this as Buzz 2.0.

What are your thoughts?

Contact us at:

Twitter: @JWDMC

Facebook: Jennifer Web Design

or by good old email

1. Upload your author photo. Profiles without photos look unprofessional and seem ordinary. Since you want to stand out and draw people in, get a professional photo done. If you are in the Las Vegas area we recommend you call Connie Palen with PhotoWorks – she is an amazing photographer, we use her for all of our client photo shoots. She is currently offering a portrait sitting for under $100.00. If you don’t have your professional photos at this time, give her a call at 702- 221-1653 and tell her Jennifer Web Design as always, recommends her services.

2. Upload your 140 character author bio. Don’t wait on this one.

3. Spend a little time each day, even if just 15 minutes, becoming involved in the Twitter conversation. Try to provide your own thoughts, unique ideas, and certainly find interesting ways to present things about your business.

If you are still confused, or want more personal assistance on setting up your Twitter account, and further understanding how to use Twitter in your business, and for your business, contact us. We can assist.

Keep your eyes out for more postings on how to further attract Twitter followers and why that is important.

CNN, Fox, Katie Couric, Anderson Coper, Kevin Smith, Shaq, and Starbucks all use it to communicate with people.  More and more businesses are using it to communicate and “touch” their customers, and adopting it as a valuable marketing tool.  It still is a relatively recent tool, but is catching steam, and it is catching a lot of steam.  It is a great way to build brand loyalty, and communicate in a concise format with your customers.

The most amazing thing about Twitter is that it has a very viable chance to be the “Google Killer”.  TheTtwitter user generated content that can be searched can provide more instantaneous results on contemporary topics that Google.  It will be an interesting race to watch.