Don’t worry – I can’t remember the last time I used it either.

Studies show that 85% of people use the internet to find a new business.  Studies also show that 80% of people that use the internet to search for businesses using Google, Yahoo, or Bing only look at the first page of Search Results.  Basically, that means if your business does not have a presence on the first page…  you don’t exist.

Search Engine Optimization is the methods that are utilized to get your business listed on the front page of Google, Yahoo, and Bing.  These methods have changed drastically over the last year, and if you haven’t been keeping up with the new trends you have probably seen your site drop in the rankings.  NOW is the time to re-invest in your business and get up in the rankings.

At Jennifer Web Design, we track the latest changes and the latest techniques in Search Engine Optimization.  Ranking high for your keyword phrases is our mission.  AND with our new pricing structure:

You only pay if we are successful!

We have created a new Search Engine Optimization (SEO) plan that only costs you money if we are successful in our efforts.  Yes – we are that confident that we can rank your website high in the rankings.

We only use completely ethical techniques and keep you updated on a weekly basis as to what we are doing and what we will be doing.

Contact us today to learn more.  Our initial consultations and assessments are always free.  If you want to learn how your site can capture the traffic that you have been missing -  call us at 702-880-9565.

Matsui America Inc. is part of Matsui Gaming Machine CO., LTD. The Matsui group is one of the leading gaming chip and casino equipment suppliers in the world.

Matsui has supplied a large number of casinos worldwide with the finest quality live gaming equipment. Matsui America specializes in Gaming Chips, the finest quality synthetic layouts and playing cards, but can also supply full range equipment including Matsui’s own Roulette Wheel and Gaming Tables produced in our Japanese and Korean factories. Matsui Gaming Machine CO., LTD has sales offices in Manchester, Moscow, Las Vegas, Macau and Seoul plus manufacturing plants in Japan & Korea, all catering to provide the best possible customer service combined with product and industry knowledge.

We are proud to add Matsui America to our growing list of Clients!

VIVA Tuscany Tours specializes in unique and adventurous tours of Tuscany, both private tours of Tuscany and guide tours of Tuscany. Their tours of Tuscany create unforgettable Tuscany vacations through diverse adventures: from the breathtaking scenery, guided tours of Florence, Rome and Siena, wine tastings at world-renowned wineries, reservations to Italy’s most famous museums, visits to picturesque Tuscan villages and cooking classes with a local Tuscan family.

VIVA Tuscany Tours handles the details of your tour of Tuscany so that you can enjoy your awe-inspiring adventure and journey through Tuscany, and have an unforgettable Tuscany Vacation.

We are proud to add Viva Tuscany Tours to our growing list of Clients!

Companion Animal Hospital treats both you and your furry family members like their own. The professional and friendly staff seeks to provide the best possible medical, surgical and dental care for their patients.

Jennifer Web Design is proud to add them to our growing list of Las Vegas web design, hosting, and Jenny CMS (content management system) clients.

Maid Brigade’s Las Vegas maid service office is owned and operated by Las Vegas resident Brandon Cross and his family. They are Nevada locals, and know what it’s like to live in Summerlin, Silverado Ranch, Southern Highlands, Mountain’s Edge, and Aliante. They are a great cleaning crew, and we are actually clients.

Maid Brigade Las Vegas came to Jennifer Web Design wanting a way to communicate with existing customers and new customers.  We suggested a Blog, Twitter account, and a Facebook Page for their business.  Check out their blog for great tips, specials, and information about “green cleaning”.

…  and they do a pretty good job cleaning the house too.

Using Twitter is a great way to manage existing clients and source new clients. However, managing an aggressive Twitter campaign for your business is not an easy task.

The Twitter home page is designed to be simple.  It’s like a bike with training wheels.  Most “power-user” Tweeple don’t even go to the Twitter home page to manage their exiting Twitter accounts.  Using the Twitter homepage to manage an aggressive twitter campaign can be painful.   Fortunately there are a few tools that can help you to monitor and manage your Twitter account.

Tools to View and Send Tweets

TwitterFox – (Free) Is a great tool for people that use the Firefox Browser.

TweetDeck – (Free) A Desktop clients that allows you to View Multiple columns, and adds in you Facebook account too.

Seesmic – (Free) Similar to TweetDeck

Twitterific – (Free and Not Free) For the Mac Geeks.

Tweetlater - (Free and Not Free) Let’s you schedule Tweets.

Tools to Follow Trends

Twitterfall – A great way to insert yourself in a relevant conversation and find potential new followers organically.

#Hashtags – Works great for people that use the Hashtag, but may be losing some relevance in the age of better Twitter search functionality.

Search Twitter – Works.

Tools to Manage Followers

Twellow – Sort of like the Yellow Pages for Twitter…  great feature is the Twellowhood.  Helps you to find regional followers.

My Tweeple – Manage all your people in one place.  Interfaces with Twitter, the ratios are very interesting to use when making a follow choice.

Quitter – Tells you when people stop following you

Friend or Follow – Lets you see who is sharing your Twitter love, and helps you to quickly identify who is following you.

Of course this is just the beginning.  Jennifer Web Design in Las Vegas offers free initial consultation on how you can use Twitter to promote your business.  Contact Us to schedule an appointment today.

Of course…  this is just a starter list.  There are plenty of other tools as well.  What are your favorite tools?

Kids ‘N’ Caboodle’s founder is a former elementary and nursery school teacher. She owned a successful children’s retail store for over 22 years. While a merchandise buyer for the store, she enjoyed finding unique, adorable, and affordable baby gifts for her customers to select.

Now with the onset of her online shop, she has searched for special, personalized, handcrafted baby shoes and booties. She has chosen suppliers whose products are of excellent quality, have GREAT product reviews from current customers, and above all have EXCELLENT
customer care reports.

We are proud to launch ner new online store!

I was once a Twitter evangelical nerd.  I sat on the mountaintop and preached that if anyone was well positioned to “kill” Google it would be Twitter.  It made perfect sense to me.

To recap:

• Twitter can provide an instantaneous index of the current landscape of the Internet…  Google cannot.
• Twitter can provide user generated filtering of Bull poopy where content that is cream of the crop will float to the top.
• Twitter can contain the verbose and force them to stick to a few good points.

I still believe in Twitter, but just like anything else in this world, once it gets popular and gets under the microscope the imperfections get amplified.  The retweet is a gigantic Zit on the Supermodel nose, and there is no Clearasil in sight.

For those of you that don’t know what a “retweet” is;  a retweet is when one person copies a tweet from someone in their Twitter network and shares it with the people in their own network.  For those of you that don’t know what a “Twitter” is; I would really like to understand how you get your cave wired for cable.

In theory the retweet is the definition of “word of mouth” advertising.  The more people share something with others the more relevant or important it becomes.  It makes sense.  However, there is a missing element in 90% of the retweets that I get from people.  Most people don’t add WHY they are retweeting.  A retweet without context is a sandwich without bread.  Non-contextual retweets fall into the “White Noise” category of information.

It’s gotten so bad lately that I have been “de-friending” the habitual retweeters.  In fact, there have been a few folks that only retweet.  In my opinion, a genetically engineered Gerbil could be trained to only retweet.

I understand that Social Media gurus teach this a way to “get the word out”.  I appreciate the sentiment of the idea, and agree that it might be successful in the short term, but in the long run it is absolutely the worst thing to happen to Twitter.

Why is it so bad?

White Noise retweet posts without context will become the “boy who cried wolf” of the internet, and eventually people will just start tuning them out.  This will kill the potential power of the search tool Twitter has at their fingertips.  It will be ruined by the tribes that can assemble enough people to retweet inane posts, and influence the search capabilities.  It is no longer user-generated content, and now becomes user-manipulated content.

How it can be fixed?

Add context for your retweets.  Tell people why you think they are important.  Without context to our retweets, we are nothing more than social media capable genetically engineered gerbils.

1. Upload your author photo. Profiles without photos look unprofessional and seem ordinary. Since you want to stand out and draw people in, get a professional photo done. If you are in the Las Vegas area we recommend you call Connie Palen with PhotoWorks – she is an amazing photographer, we use her for all of our client photo shoots. She is currently offering a portrait sitting for under $100.00. If you don’t have your professional photos at this time, give her a call at 702- 221-1653 and tell her Jennifer Web Design as always, recommends her services.

2. Upload your 140 character author bio. Don’t wait on this one.

3. Spend a little time each day, even if just 15 minutes, becoming involved in the Twitter conversation. Try to provide your own thoughts, unique ideas, and certainly find interesting ways to present things about your business.

If you are still confused, or want more personal assistance on setting up your Twitter account, and further understanding how to use Twitter in your business, and for your business, contact us. We can assist.

Keep your eyes out for more postings on how to further attract Twitter followers and why that is important.

Business Blogs, can be used internally to enhance the communication and culture in a company or externally for marketing, public relations or branding purposes, often called “corporate blogs”.

We use Word Press to support our clients as we find it to be the best platform out there currently for blogging. With thousands of supported themes, we can work with any theme and alter the colors, graphics and layout to match the branding of your company.

On our dedicated server, we can install any of the many Word Press plugins – just some examples are – Google Site Map indexing, Permalinks (links that make sense to search engines) and Page Ordering (allowing you to control your page order yourself).

When your Word Press blog is done, we train you in how to post on your blog and how to add pages using Word Press. We have yet to have any person need more than 1 hour of training to get started posting, which says a lot for the ease of use Word Press brings.

3 Main Reasons a company blog is worth your investment:

SHOW that YOU ARE THE EXPERT IN YOUR FIELD
Your Blog will show you off as the expert in what you do. With your thoughts and ideas, people will learn that you are indeed the top leader in your business field. Add a little innovation into your postings and watch your subscriber list grow. Offer free advice and resources and people will be knocking down your blog door.

ENHANCE YOUR RELATIONSHIPS
Blogs allow you to interact with customers, clients on a more personal level. They can comment directly on your blog, allowing for customer discussions, providing tips and also needed feedback.

YOUR CONTENT is READ and CHECKED REGULARLY
Your subscribers of your blog will get up to date information from you as often as you’d like them to. Instead of being passive about information, the blog allows you to share any news you’d like, in a quick and effective manner. Unlike e-newsletters that often get stuck in people’s spam folders, your blog is always up for your clients and potential clients to come back to. Also, we offer ability to e-mail out the latest feeds to your clients and potential clients as text, a sure way to get your clients’ attention.

At Jennifer Web Design, we look forward to speaking with you about your needs and any questions you may have.