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Home » Online Resources, Web Design

Website Colors Create Emotion and Action or Inaction

Submitted by Jennifer Markewich-Jones on April 9, 2009 – 3:24 pmNo Comment

Did you know that the colors on your website can cause a website visitor to take action or remain passive?

At the very start of concept design, we will discuss the colors of your Web site and the impact color will have. We take as much time as needed to discuss and pick these colors carefully. The mood and emotions of your website visitors will change upon seeing these colors.

Below please find a general list of colors and their relative meanings for your consideration.

Red
Excitement, energy, passion, desire, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence, aggression, all things intense and passionate.

Yellow
Joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard.

Blue
Peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, cold, technology, depression, appetite suppressant.

Orange
Energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant, demanding of attention.

Green
Nature, environment, healthy, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune.

Purple
Royalty, spirituality, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning.

Gray
Security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring.

Brown
Earth, hearth, home, outdoors, reliability, comfort, endurance, stability, simplicity, and comfort.

White
Reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile.

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